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Description
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. - Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.
Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
108 reviews
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cpat26
26/09/2024
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laurentttt
19/04/2024
Good product!
I’m so happy with the effects of this shampoo! It really tamed my frizzy, damaged, bleached hair. I haven’t had a shampoo work that quickly before in my life so I’m super pleased! In combo with with a good conditioner, this product works wonders. This product was sent to me by Virtue but all opinions are my own.
Recommend this product: Yes
Originally posted on sephora.com
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penelopemargot
07/02/2024
Nooo
Wanted to love this but it sent my hair into protein overload, didn’t even get to try the conditioner because I sent it back immediately. Lots of hair fall, brittle hair, straightened waves, a mess
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nasnousa
22/07/2023
Virtue Smooth Shampoo for Coarse & Textured Hair
3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.
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tasiegel22
15/06/2023
After using I’ve noticed a reduction in frizz and it smells amazing!
Recommend this product: Yes
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ayankello
27/02/2023
Light & Soft
I really enjoyed this shampoo. It made my hair feel so soft!
Recommend this product: Yes
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befabian
19/01/2023
Totally Delivered
Normally my hair is isn’t so frizzy but in the summer, especially if I go on a tropical vacation, my hair gets so crazy frizzy and poufy So that’s why I tried this shampoo in the first place and it totally delivered!! 10 out of 10
Recommend this product: Yes
Originally posted on sephora.com
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Joellee
23/12/2022
Not for thick curly hair
Contrary to what the product claims, this shampoo is not for curly and thick hair, even worse if color treated. This makes your hair so dryyy, goodluck untangling your hair in the shower even with a mask or conditionner in it. I much prefer the Pureology smooth shampoo in the red bottle.
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glambymitz
07/12/2022
Love how milky the texture of this shampoo is. Not only does it feel hydrating to the hair but it really works through the hair making it feel healthy! I highly recommend this product for someone with very dry hair!
Recommend this product: Yes
Originally posted on sephora.com
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Modbooks
05/12/2022
Truly a holy grail for thick, coarse hair
I have thick, frizzy, wavy hair that has always been difficult to manage. Some of it is coarse, and there are at least three curl patterns. I've tried other smoothing shampoos and conditioners, and while they've handled my frizz, they've weighed down my hair or not made much of a difference. This is the first brand that has actually delivered - it softens and smooths my coarser hair, and makes my waves light and bouncy without drying them out. I need fewer styling products to make my hair do what I want (currently just the JVN air dry cream, where I used to need a curl cream, and a gel, and a spray). The price is pretty steep, but the shampoo is really concentrated, so I just need a tiny bit, even for the amount of hair I have, so I hope the bottle will last a long time.
Recommend this product: Yes
Originally posted on sephora.com
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Shananiiigans
23/11/2022
Virtue has a lot of amazing products and I am so happy I got this! The shampoo works wonders for my hair and I love it. I have pretty frizzy wavy hair and it makes my hair end up looking incredible. Love it!
Recommend this product: Yes
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kimberleemarie
27/10/2022
Love this formula on my frizzy curly hair!
I have very curly hair and I noticed that this shampoo does a nice job cleaning my hair while also calming the frizz and tangles. I love how this shampoo is sulfate free and comes in recyclable packaging. Smells lovely too!!
Recommend this product: Yes
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littlehawks
26/10/2022
Perfect for summertime!
Virtue smooth shampoo worked really well with my hair, especially from someone who struggles with frizzy-ness. I noticed the top of my scalp is not as frizzy while using this. This will be my go to shampoo for summer time!
Recommend this product: Yes
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Meyer0522
26/10/2022
Not great for my thin hair
This shampoo by Virtue Labs smells nice and has a nice lather to it. It may have made my strands a bit smoother but to be honest, I hated the way it made my hair feel. It left a gross feeling coat on my fine thin strands. I take night showers and my hair was already greasy on the first full day after washing. It may work well for drier or thicker strands but it wasn’t a good fit for me. I should’ve looked closer at the description.
Recommend this product: Yes
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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.
Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.
virtue
Smooth Shampoo
hay hair
a stiff tangled mess was the result I got after using this
Originally posted on sephora.com