Full Shampoo

4.5 285 reviews
Full Shampoo
170.00 QAR (1)
Cleans | Nourishes | Volumizes A light, lacy lather that rinses clean without stripping or ... Learn more

170.00 QAR (1)

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  • tab description Description

    Cleans | Nourishes | Volumizes

    A light, lacy lather that rinses clean without stripping or dehydrating hair.

    Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

    Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

    • All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    • Safe for color-treated and chemically treated hair.


  • tab tips Directions for use
    Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

    Virtue shampoos are highly concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it before apply it directly to the hair.
  • tab ingredients Ingredients
    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
  • Reviews
    See customer reviews
    Rated 1 out of 5 by from Not good This didn’t work at all and I could barely comb through my hair, actually felt like I was losing more hair than with my normal shampoo and conditioner. My hair felt like straw! Thank goodness I only got a travel size to start and still spent a lot of money on that!!
    Date published: 2023-11-16
    Rated 1 out of 5 by from Not good Just way to heavy for fine hair. Makes my hair super weighty and no volume
    Date published: 2023-09-30
    Rated 1 out of 5 by from Caused hair fall-out I've never experienced as much hair fall-out while washing my hair as I did with this shampoo and conditioner. My hair also looked oily and dirty very quickly compared to my previous shampoo. So glad I bought the mini size so at least I wasn't throwing quite a much product in the trash.
    Date published: 2023-08-23
    Rated 1 out of 5 by from Not good, mass hair loss, residue build up Used this shampoo with the conditioner for 6 weeks. My hair fell out in clumps, I lost so much before I had to accept it wouldn’t get better but it had so many positive reviews. The shampoo also let a residue that irritated my scalp.residue that irritated my scalp.
    Date published: 2023-08-22
    Rated 1 out of 5 by from Messed up both scalp and hair Made my hair oily but my scalp overly dry somehow at the same time. A lot of build up no matter how much I tried washing it out. I tried using it for a few weeks to see if it was something maybe needed to get used to but I guess not. Do not recommend at all.
    Date published: 2023-08-20
    Rated 2 out of 5 by from two stars because this does make my hair soooo soft, but it weighs my hair down and its very oily. Total bummer since it's suppose to be for fine hair.
    Date published: 2023-08-02
    Rated 5 out of 5 by from My new find! I tried this shampoo for the first time and it gave my thin hair volume and thickness. I love it. I bought the mini to try out and I will be ordering the full size. Sometimes you have to try it twice or more to get results, but the first wash I was impressed with this product. .
    Date published: 2023-07-28
    Rated 2 out of 5 by from Falls flat Don’t understand the hype. Does nothing for my hair, I have oily scalp and this did nothing different than a cheaper shampoo would. It actually made my hair soft but did the opposite and has less volume.
    Date published: 2023-07-19
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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.