Founded in 1935 by the visionary Armand Petitjean, Lancôme celebrates the women who inspire the brand and affirms that Life is Beautiful with Lancôme. In colour, the legendary L’Absolu Rouge lipstick and the best-selling Hypnôse Drama & Lash Idole mascaras reign supreme. In skincare, innovative products such as Advanced Génifique and Absolue l’Extrait have become must-haves. In fragrance, exceptional perfumes like La vie est belle and Idole have marked the history of femininity.