Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.
THE FENTY SCENT
FENTY EAU DE PARFUM EXPRESSES ITSELF UNIQUELY ON EACH WEARER FOR A ONE-OF-A-KIND SCENT THAT IS ALL HEART AND PURE SOUL.
GLOSS BOMB HEAT
Give your lips an Instant Plump Job with Gloss Bomb Heat. This lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter.
PRO FILT'R SOFT MATTE LONGWEAR FOUNDATION
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades. Perfect for women with hard-to-match skin tones and flew them in to create shades for them!
FENTY SKIN START’RS
Rihanna comes through with her starter skincare routine: This clinically proven 3-step is designed to work better together. Brighten, target pores and dark spots, and hydrate and protect skin.
NEW ARRIVALS
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FENTY BEAUTYPro Filt'r Soft Matte Longwear Foundation
From: 19.00 OMR150 - NEUTRAL53 available shadesEXCLUSIVE -
EXCLUSIVE -
FENTY BEAUTYMatch Stix Shimmer Skinstick
From: 13.75 OMRYACHT LYFE - GLIMMERING PEACH-PINK12 available shadesEXCLUSIVE -
EXCLUSIVE
BESTSELLERS
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FENTY BEAUTY
Pro Filt'r Soft Matte Longwear Foundation
From: 19.00 OMR150 - NEUTRAL53 available shadesEXCLUSIVE -
FENTY BEAUTYStunna Lip Paint Longwear Fluid Lip Color
15.00 OMRUncensored - Perfect Universal Red3 available shadesEXCLUSIVE -
FENTY BEAUTYKillawatt Freestyle Highlighter
20.75 OMRMO' HUNNY / AFTERNOON SNACK7 available shadesEXCLUSIVE -
FENTY BEAUTYGloss Bomb Lip Luminizer
11.75 OMRFenty Glow - shimmering rose nude6 available shadesEXCLUSIVE -
EXCLUSIVE
