Smooth Shampoo

4.8 105 reviews
Smooth Shampoo
14.250 KWD (1)
Cleans | Softens | Shines A luxurious lathering shampoo with a soft and smooth finish. Virtue® ... Learn more

14.250 KWD (1)

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  • tab description Description

    Cleans | Softens | Shines

    A luxurious lathering shampoo with a soft and smooth finish.

    Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

    Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

    • All hair types, especially those with frizz-prone, wavy, or curly hair.
    • Safe for color-treated and chemically treated hair.


  • tab tips Directions for use
    Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

    Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.
  • tab ingredients Ingredients
    Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
  • Reviews
    See customer reviews
    Rated 3 out of 5 by from Virtue Smooth Shampoo for Coarse & Textured Hair 3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.
    Date published: 2023-07-22
    Rated 5 out of 5 by from After using I’ve noticed a reduction in frizz and it smells amazing!
    Date published: 2023-06-15
    Rated 4 out of 5 by from Light & Soft I really enjoyed this shampoo. It made my hair feel so soft!
    Date published: 2023-02-27
    Rated 5 out of 5 by from Totally Delivered [This review was collected as part of a promotion.] Normally my hair is isn’t so frizzy but in the summer, especially if I go on a tropical vacation, my hair gets so crazy frizzy and poufy So that’s why I tried this shampoo in the first place and it totally delivered!! 10 out of 10
    Date published: 2023-01-19
    Rated 2 out of 5 by from Not for thick curly hair Contrary to what the product claims, this shampoo is not for curly and thick hair, even worse if color treated. This makes your hair so dryyy, goodluck untangling your hair in the shower even with a mask or conditionner in it. I much prefer the Pureology smooth shampoo in the red bottle.
    Date published: 2022-12-23
    Rated 5 out of 5 by from Love how milky the texture of this shampoo is. Not only does it feel hydrating to the hair but it really works through the hair making it feel healthy! I highly recommend this product for someone with very dry hair!
    Date published: 2022-12-07
    Rated 5 out of 5 by from Truly a holy grail for thick, coarse hair I have thick, frizzy, wavy hair that has always been difficult to manage. Some of it is coarse, and there are at least three curl patterns. I've tried other smoothing shampoos and conditioners, and while they've handled my frizz, they've weighed down my hair or not made much of a difference. This is the first brand that has actually delivered - it softens and smooths my coarser hair, and makes my waves light and bouncy without drying them out. I need fewer styling products to make my hair do what I want (currently just the JVN air dry cream, where I used to need a curl cream, and a gel, and a spray). The price is pretty steep, but the shampoo is really concentrated, so I just need a tiny bit, even for the amount of hair I have, so I hope the bottle will last a long time.
    Date published: 2022-12-05
    Rated 5 out of 5 by from Virtue has a lot of amazing products and I am so happy I got this! The shampoo works wonders for my hair and I love it. I have pretty frizzy wavy hair and it makes my hair end up looking incredible. Love it!
    Date published: 2022-11-23
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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.