Select a size (2)
With Sephora Beauty Pass 1 POINT = 10 AED. Unlock a gift every 200 points!
Secure payment
Sephora Puffy Mesh Pouch
Purchase worth AED 500, OMR 52, KWD 42, BHD 51 or more to avail the gift.
Free Sephora Puffy Mesh Tote
Purchase worth AED 650 or more to avail the gift.
Restorative Treatment Mask 15ml
Purchase of any Virtue products to avail the above gift
-
Description
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. - Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.
Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
127 reviews
- 5
- 4
- 3
- 2
- 1
Sort by Newest
- Newest
- Oldest
- Highest to lowest rating
- Lowest to highest rating
127 reviews
- 5
- 4
- 3
- 2
- 1
bikakoutouzis
09/12/2024
Did you find this review useful?
Report inappropriate content
Reported
ErikaIrene
09/12/2024
This is my fist time trying products from virtue and I highly recommend them. The shampoo smells amazing and left my hair feeling smooth and soft. I posited it with the conditioner and I am absolutely loving the results.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Sasshleyy
07/12/2024
I got the set and I think it’s a great combo to make my straight and fine hair feel voluminous and healthy. My strands don’t feel like they break in the shower and my scalp feels really clean without dandruff.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Prostozhest
06/12/2024
Absolutely amazing!
This set is absolutely amazing, I will be honest I’m not familiar with brand at all so was really looking forward to try it. The quality is incredible truly, my hair immediately felt improved, I have high fizz and uneven kind of waves typically but not this time. Hair super smooth and silky, have perfect healthy glow and feels much lighter honestly and overall just this great and fabulous feeling. I’m very impressed honestly how well it works on my hair and will use everything to the last drop!
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
desertdiamond
05/12/2024
Great for my frizzy dry hair
Virtue Smooth Shampoo and Conditioner cleansed and refreshed with its new Alpha Keratin 60ku protein. My frizzy hair is now smooth and shiny without being weighed down. My scalp feels renewed by the lavender citrus and mint essential oils. Washed my hair twice and it forms a very nice lather. Rinsed nicely. I applied the conditioner to my mid shaft and ends let it sit for two minutes then rinsed. It rinses easily as well. This is a nice new duo.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
HoangT
05/12/2024
Virtue SMOOTH Shampoo is a game-changer for anyone struggling with frizzy or unruly hair. Its luxurious formula gently cleanses while deeply nourishing, leaving hair soft, shiny, and effortlessly smooth. The infusion of alpha keratin 60ku™ helps repair and strengthen strands, reducing frizz and flyaways without weighing hair down. The subtle, refreshing scent adds a pleasant touch to the experience. After using this shampoo, my hair feels silky and manageable, with a noticeable improvement in texture and smoothness. It’s perfect for anyone looking to achieve sleek, healthy hair without harsh chemicals. Highly recommend for anyone needing frizz control!
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
devonkeene
05/12/2024
Incredible!
I have very fine, thin, wavy hair with a lot of texture and frizz. This has honestly made such a difference in my overall hair health, I could not recommend this enough! My scalp feels so clean and nourished without weighing my hair down and my ends feel so hydrated. This has made such a difference in reducing my frizz and I am left such gorgeous shine. I am so in love with this formula, I highly recommend!
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
lovesetmefree94
04/12/2024
Love it
I love this shampoo, I’ve never tried it before but so far so good, I like how fresh and clean my hair and scalp feel after an everything shower using this set. Smells so good and feminine. I received this from virtue for an honest review
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Liza0034
04/12/2024
Love it
I love this duo set it leaves you hair so nice and soft. I noticed my hair has more moisture and looks so much nicer. When applying the shampoo you only need a little bit because it is very lathering. When it dries it leaves my hair so healthy looking.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
milaymaria
04/12/2024
Virtue Labs Smoothing Shampoo and Conditioner are the ultimate duo for taming unruly hair. They cleanse, calm, eliminate frizz, block humidity, and leave hair moisturized, shiny, and silky smooth! I loved ❤️
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
ellihul
04/12/2024
Like it
The Virtue Smooth Shampoo and Conditioner are amazing! My hair tends to get frizzy, especially in cooler weather, but these products have been a lifesaver. The shampoo cleanses gently without stripping my hair, and the conditioner leaves it feeling soft, smooth, and manageable. I’ve noticed my hair looks healthier, with much less frizz, and styling is so much easier now. The scent is light and elegant, which makes using them feel like a treat. These products have really elevated my haircare routine, and I would absolutely recommend them to anyone dealing with frizz or dryness.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Ulana
04/12/2024
Works amazing on thin hair as well!
So i have a thin hair actually but a friend recommended me to still try this shampoo even though it says it’s from thick hair. I was a bit hesitant but gave it a go. And surprisingly it does work great! My hair is soft , smooth, shiny and no frizz! Not a big fan of the fragrance but the results were nice and i love how soft my hair is right after using it.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Anastasiia1243
04/12/2024
Works so well!
I’m so impressed by this Virtue Smooth Shampoo! I use this shampoo and Virtue Smooth Conditioner together. My hair is wavy, unruly, and frizzy. Using these products, my hair has transformed. It seems a lot healthier, smoother, and easier to comb. The shampoo is color-safe. It helps keep my hair color from fading. Plus it smells amazing! It's great for anyone looking for a new haircare routine.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Hollballz
03/12/2024
Must try!
I am very picky with my shampoo because I bleach my hair every other month so I have to have specific hair products so I do not ruin all of my hairstylist's hard work! I loved the Virtue Smooth Shampoo ! It is color safe and leaves my hair feeling like silk! Highly reccomend!
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
Report inappropriate content
Reported
Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.
Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.
virtue
Smooth Shampoo
Lovely!
I have wavy, thick, frizzy and bleached hair and do not many shampoos actually smooth out my hair. This shampoo and conditioner made my hair feel so soft and less frizzy, I like the smell too it’s fruity and a little minty.
Recommend this product: Yes
Originally posted on sephora.com