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Description
Cleans | Nourishes | Volumizes
A light, lacy lather that rinses clean without stripping or dehydrating hair.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
• All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. -
Directions for use
Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.
Advice
Virtue shampoos are highly concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it before apply it directly to the hair. -
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate. -
Reviews
4.5/5
285 reviews
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4.5/5
285 reviews
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Jeraldine71
16/11/2023
1/5
User Review without direct purchaseDid you find this review useful?
Report inappropriate contentDooneMathang
30/09/2023
1/5
User Review without direct purchaseNot good
Just way to heavy for fine hair. Makes my hair super weighty and no volume
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Report inappropriate contentannappley
23/08/2023
1/5
Verified buyerCaused hair fall-out
I've never experienced as much hair fall-out while washing my hair as I did with this shampoo and conditioner. My hair also looked oily and dirty very quickly compared to my previous shampoo. So glad I bought the mini size so at least I wasn't throwing quite a much product in the trash.
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Report inappropriate contentTimberWolf87
22/08/2023
1/5
User Review without direct purchaseNot good, mass hair loss, residue build up
Used this shampoo with the conditioner for 6 weeks. My hair fell out in clumps, I lost so much before I had to accept it wouldn’t get better but it had so many positive reviews. The shampoo also let a residue that irritated my scalp.residue that irritated my scalp.
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Report inappropriate content -
5
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.
virtue
Full Shampoo
Not good
This didn’t work at all and I could barely comb through my hair, actually felt like I was losing more hair than with my normal shampoo and conditioner. My hair felt like straw! Thank goodness I only got a travel size to start and still spent a lot of money on that!!
Originally posted on sephora.com